This autumn I’m teaching on a variety of courses at University of Gothenburg. Most of them are in the field of Theory of Science, but two lectures are somewhat on a different subject: ”social media”.As many of you know, I am quite dissatisfied with the existing literature on this topic, for many reasons. Two of them are that they are mostly either antropocentric in character or mere user statistiscs. Also, I find it utterly boring when a new phenomenon, such as social media, is confined by the old disciplinary borders of academia.But, fortunately I had the opportunity to select some reading material outside the literature list. I tried to blend 19th century sociology of imitation (Tarde) with engineering whitepapers on distributed networks (Baran) and then move over to some critical literature on social media (De Kaminski, Morozov, Coleman).This way, the lectures will be able to avoid both Durkheimian systems-thinking, humanistic linguistic turns/textism and simultaneously not falling into the ego-centric management PR-literature that merely gives good advice on how to build your ‘personal brand’.Feel free to copy it!Additional literature list# Kullenberg, Christopher (2010) Det Nätpolitiska Manifestet’ (utdrag), Stockholm: Ink Bokförlag.# Baran, Paul (1964) ‘On Distributed Communications’, Rand Corporation.# Tarde, Gabriel de (1903  ‘Universal repetition’, in The Laws of Imitation, (First chapter)# De Kaminski, Marcin – Aftonbladet 20110901.# Morozov, Evgeny – The Guardian 20110307.# Morozov, Evgeny – New York Times 20110902.# Coleman, Gabriella (2011) – ‘Anonymous: From the Lulz to Collective Action’, The New Everyday, 20110406.